The general approach,
which bloggers adopt to write a post, is to proclaim the subject of the topic
at the beginning. What about playing the guessing game?
You need not prolong the
guessing game but do not come straight away to the topic.
We’re living in the era of blogging. Truth is each one of us has
stories to tell, interests to share, thoughts to communicate with others. We
all carry the distinctive and unique lines of our life and love to spill them
out on the ever-continuing page of the internet.
In this post, I shall unveil the secret style of writing content,
which is surely going to infuse more interest in the readers’ mind to read your
post.
The secret is ‘Why, What and How.’ This secret works fantastic with
Google.
Let’s take three instances:
A blog post talking about the product
A blog post saying how to use the product
A blog post talking of the problems in your daily life, a product
which can fathom the problem and how to use it.
Don’t you think the third style will
impress you more if you were a reader? Yes, that’s what I am talking about. The
formula of ‘what, why and how ‘works the best with readers.
Keeping this in mind though,
it’s in no way easy to maintain a popular blog with good content that (on top
of it all!) comes often enough for readers to decide to stick around. You may
be hooked on politics or economics; you may absolutely love fashion trends and
wish to cover the current spring model reviews or you may be a hopeless geek
fallen for the web design beauty - the struggle will be there for sure. Having
a blog, no matter if it’s a non-profit personal one or a business-driven
website is a responsible thing to do. Even picking your blog's colors can be
tough! And it’s very easy to go downhill even after an initial wondrous start
if you don’t play by the rules and have the different aspects of successful
blogging thought out.
Let’s get straight to the point and see
at some important things you should do so your blog gets a fine chunk of
attention.
- Don’t fire in all directions – find a niche and expand on itIt’s just like in the movies – the bad guys fire in all directions and don’t hit anything. The protagonist aims carefully and shoots only once, but does it right.The internet is full of websites that expand on many fronts but don’t offer in-depth insight on any of them. Stand out from the rest by defining your passion and improving your knowledge of it. It’s good to be realistic throughout the process – there are smaller and bigger niches, so if yours is a small one, the exposure will be less. Smaller niches tend to have a strong, close-tied community though, and with growing internet users with each day passed you are sure to find yourself expanding – just a bit more slowly.As for bigger niches – they may be over-saturated with other websites and seem a hopeless realization field. Instead of worrying, analyze your competition, see what it offers the audience, and improve over it. People value quality and insight. If you provide them these, you’ll be good to go.
- WHY…. Instigate the needIt is a general trend with people to be happy with what they are using. It is when they read or hear about better and advanced products they feel the urge to switch product.It is exactly this ‘WHY ‘which you need to instigate within your readers.Let me explain this with an example. If you are running a ‘skin care and beauty ‘blog, a new fairness product is out in the market which you have to promote.It is no brains to start talking of the product from the start. Instead, forewarn your readers, what if they are not using the right fairness cream?Tell them how a wrong cream can result in loss of natural oils and essentials of skin. How a well-balanced cream can enhance the glow of skin from within and also give smooth and supple feel naturally.
This is a simple marketing approach, which you should strategize in your blog. - Provide regular content but be merciful to yourselfYou’ll hear many people telling you that you have to post often in order to engage your audience. You’ll hear advice to never sacrifice quality over quantity too. Both of these are true, but let me add something of my own:Post regularly enough but don’t strain yourself too much. Match your own pace.Different people have the different pace. Don’t try to match up with others at all costs. Define a comfortable frequency for you and stick to it. If you strain yourself, you may become nervous, feel pressured and deliver a less qualitative content. Not to mention that you won’t be having fun while writing on the thing you’re passionate about – a nightmare no one wants to see happening in his/her life.
Another thing to look out for is when to post your content. Experts differ slightly on this topic, but the morning hours of working days to seem the best bet for exposure. Blog analysts from Kiss metrics have a terrific graph you’ll want to have a look at as to optimize your blogging habits. - WHAT…. The Next LevelOnce you are successful in creating the environment of need the next step is ‘WHAT‘.You have to hit the rod now. You have in a way developed the demand criteria of your readers, so now introduce the product.
Talk about the new ingredients and features of the advanced product. Spill out all the information of the product to help your readers know and understand the attributes of the product well. - Speak the language of your niche & audience without sounding fakeDifferent niches have different slang. Words like “business angel”, “cha ching”, “joint venture” or “WFOE” are natural to the business blogger and a technological terra incognita for the blogger who’s into internet memes and popular culture.Remember you have an audience and you have to live up to the common dictionary you share with these people. Utilize the specific terms whenever it’s needed, but don’t overdo it. You’re not writing an academic essay, you’re giving insight into a specific topic. Don’t fake it, it’s easy for forced writing to be exposed and if the case is such, people will be easily put off. Be concise.
Overall, be genuine, think about the slang of your niche and expectations of your readers, and try to combine them in the best way possible. And while we’re on the topic of writing – be precise, use short sentences, watch out for the grammar and be straightforward. Everybody loves simplicity that delivers knowledge. - You are a part of a community – act like itBlogging is rarely fit for lone wolves. You are a part of a whole ecosystem and it’s good to navigate through it and communicate with the others inhabiting the internet forest. Other bloggers in your field are not your enemies. You are competitors for the audience’s attention, but you can draw knowledge and good practices from each other. Socialize with them, discuss the common topics you care about, why not even guest blog to each other.Whenever there is competent competition, the end-user benefits from this. This is a basic rule of economics, and while blogging isn’t exactly economics, it’s true that readers will only benefit from an insightful exchange between niche bloggers.Another aspect is communicating with your readers. Always be sure to enable comments on in your blog. Whenever it’s possible (and that should be often enough), answer to the comments of your readers and establish a personal connection. A community gets closer via reciprocation so be sure to pay attention to your audience and treat them well.
At the End
I can safely say that blogging isn’t rocket science, but it’s a very unique blend of art, journalism, content creation, marketing and social knowledge. If you want to be successful at it you have to combine these and somehow manage to balance them out. It sure may seem very engaging, time-consuming and scary (and it can be), but if you play out your cards well, it’s one of the most enjoyable things to do.
So go out there. Grit your teeth. Flex your mind. Clench your fists over the keyboard. Get ready to blog!
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