Today we focus on the content that the
publisher need it
You put in countless hours to create
the highest quality content possible week after week. Maybe you even spend
money on hiring a graphic designer to make your work look even better. But what
good is a solid piece of content if it’s not being put in front of the right
audience?
These three blogger tools are
must-haves for any publisher looking to increase the reach of their online
content.
Visual.ly to Increase Your Content
Distribution:
Visual.ly is the world’s marketplace
for visual content. Whether it’s an infographic, video, interactive, or
presentation, their streamlined process makes it easy to distribute your
content and get it in front of the right audience. Visual.ly is sort-of like a
social network for infographic and visualization sharing (talk about niche
markets). You can explore, share and, in the near future, even create your own.
When you open up the home page, you are greeted by a continuous scrolling of
some of the best infographics currently on the website, and signing up takes a
minute via the link on the top-right of the page (sign-up is free).
Let’s say we are searching for a
particular infographic about, say, Digital Advertising. All you have to do is
type Digital Advertising into the search box, hit Enter, and Visual.ly will
bring up a list of visualizations tagged with the keyword Digital Advertising.
While searching for visualizations, you can organize your results in a number
of different ways, for example, by visualizations that are currently trending
or by most commented or most viewed visualizations. You can also change the
layout of your search results – the most useful view shows a description of the
graphic so you can find exactly what you are looking for.
Simple Steps:
Register for a free account on
Visual.ly
Upload your content
Enjoy the sudden flux of digital
eyeballs and link love
BuzzSumo to Gain Insights Into What
Your Competition Is Blogging About:
BuzzSumo provides insights into the
most popular online content and the influencers behind it. The next time you’re
brainstorming blog topics for your upcoming content cycle, try researching the
topic you’re interested in via the BuzzSumo platform to see what other bloggers
and content influencers have to say about it. It might help steer you in the
right direction.
Here’s a breakdown of what BuzzSumo
actually does:
- Allows you to search for content that has been widely shared within social media sites
- Gather metrics around content and segment it by content format
- Quickly find guest posts, contests, videos, interviews and infographics
- Find out who the influential content curators/aggregators are within any niche
- Gather statistics on industry influencers and their associated websites
- Export all of the intelligence into Excel spreadsheets
The real meat of BuzzSumo is in its “Pro” version. Through BuzzSumo Pro you can access its Content Analysis Reports. Think of these as regular BuzzSumo reports on steroids.
For data nerds (and I know there’s a
few of you out there), this level of reporting will keep you up at night. From
this dashboard, you can see just about everything there is to know about a
specific topic. In this example, “AdWords” is the content area of interest. In
addition to tons of other cool graphs, you can also see, at a glance, which domains
are just killing it in your industry, as seen in the figure below:
Hootsuite To Manage And Distribute
Your Social Media:
Hootsuite Manage social networks,
schedule messages, engage your audiences, and measure ROI right from the
Hootsuite dashboard. Hootsuite is a third-party tool or application that is
designed to collate all of your social media account streams into one handy
dashboard. You can write, send, schedule and track posts from its simple
interface across multiple networks and multiple accounts. It is therefore a
good option for those people or businesses that have either multiple accounts
on one social media network or accounts across multiple networks – for example
Facebook, Twitter, LinkedIn and Instagram. Hootsuite is web-based and does not
require any software download. You can also add team members (and implement
work-flow) as well as monitor analytics and performance.
The primary use of Hootsuite is a
social media dashboard (or social media management system) that provides a view
of all your social media activity across all your accounts and allows you to
post to all of them from one place. It gives you access to up to five of your
top social media streams for free – including Facebook, Twitter, Myspace,
WordPress, Mixi, Instagram, Google+ among others, which can be much easier than
trying to manage all of these accounts directly from a browser. Not only can
you track your posts, but you can also reply directly within Hootsuite as well
as post updates on every network from the one place.
What do you get with Hootsuite?
- Manage multiple Twitter, Facebook (profiles, events, groups and pages), LinkedIn (Profiles, Pages and Groups), WordPress, Google+, Foursquare, MySpace (does this even still exist?), vimeo, Instagram, ping.fm and more accounts from one place
- Schedule your social media updates
- Collaborate as a team – including ability to assign replies, mark as done, track messages etc
- Manage it all through mobile applications
- Customized analytics, included automated scheduled reports (though this can be costly)
- RSS integration
- Customer support
Meridian is a new publisher platform built and designed by sovrn Holdings. Meridian acts as a conduit between publishers and advertisers by providing publishers with unique data insights that allow publishers to create better, more targeted and lucrative content. Through meridian, publishers can: manage their ad tags; view unique revenue metrics paired with targeted audience segments; see how their site compares to other sites within their vertical; gain access to an expanding library of publisher tools and 3rd party integrations.
Meridian features detailed, individual
advertising performance metrics on a site-by-site, and zone-by-zone basis along
with clear trending information. Inside the platform, publishers will see
detailed audience segmentation detailing the advertiser-driven values and
characteristics of readers visiting their sites. In addition to advertising
management and optimization, sovrn’s meridian boasts easy to understand
reporting and user-friendly data visualization. Publishers see their earnings
in real-time. Payments to publishers happen faster than any other system, in
virtually every currency, and in every major payment mechanism.
Here are more specifics on what
exactly you’ll see in meridian:
- Fresh, user-friendly interface with real-time data visualizations
- Improved ad management tools and performance metrics
- Vertical comparisons for benchmarking performance
- Audience demographics and reader insights
- Integrated content from sovrn’s Publisher Resource Center
- Personalized support from the sovrn Publisher Advocate Team
Cool, right? Here’s what you need to
do to gain access to meridian, the publisher platform built with you in mind.
- Sign up for a sovrn account on meridian
- Create ad tags, install the audience analytics beacon and search widget
- Sit back and reap the rewards of your hard-earned data
At the end
Well, what did you think? Were these
tools helpful? If you have any other tools you’ve found useful in your
blogging/content creating endeavors, leave us a comment below!
Here is the golden advice that you
have probably heard a million times already and I am going to tell you again…
write quality content, offer value to your readers and build up your blog
I hope you enjoyed the topic.
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