Today we talk about CPM is a way to
make money online by blog
“What CPM ad network would you suggest
for a relatively new Blog that doesn’t have a lot of traffic?”
Now I answer the question and reveal
what the best use? Let's GO..............
What is CPM ad?
According to Wikipedia – “CPM is
frequently used in advertising to represent cost per thousand (where M is the
roman numeral of 1000). When used in online advertising it relates to the cost
per thousand page impressions.”
An impression is a single instance of
an ad appearing on a Web site. A blog generating 20,000 page views monthly
displaying an advertising banner with a $2 CPM, will earn $40 monthly from that
banner ad unit.
Why use CPM ad?
CPM ad gives you another means to make
some money from your blog using ads. CPM ads are good for blogs that have high
page views but low click through rates. This is the scenario for most tech
blogs, as the tech savvy folks do not usually click on ads.
You can use CPM ads as an alternative
to your Google AdSense Units. Google AdSense is good but if your site does not
get many ad clicks or the payout per click is really, low then replacing the
AdSense units with CPM ads could result in an increased monthly ad revenue. Let
me give you a simple example to illustrate this point.
A site’s total daily page impressions
= 2000
Google AdSense Page CTR (Click through
Rate) = 0.11%
Total clicks = 2
Earnings = $0.50
So, on an average running this ad unit
will result in a total of ($0.50 * 30) = $15 per month (roughly)
Now, if you replace that PPC (pay per
click) ad unit with a CPM ad that pays $2 per thousand impressions than your
average daily earning becomes $2 * 2 = $4.
This results in a total of $4*30 =
$120 per month (roughly).
I am sure you can clearly see the
difference it makes when you choose the right ad unit depending on your blog
traffic. In case you are wondering how realistic these numbers are…?
List of the popular CPM ad networks
Below is a list of the popular and
bigger CPM ad networks that I know of:
- Casale Media
- Burst Media
- Value Click
- Tribal Fusion
- Right Media
It is reasonably hard to get into
these ad networks when your blog is new and you do not have many monthly page
views, as most of them require a high number of minimum monthly page views as
an entry requirement.
What the best CPM ad network do you
use and why?
Let us start the ADSDAQ ad network.
are a reasonably decent CPM ad network and its entry requirements are
achievable by a new blog? The other great thing about ADSDAQ is that it lets
you set your own CPM rate. A while back when my blog was new and I didn’t have
thousands of page views, I signed up with them and found their service to be
good so I stayed with them ever since.
The main drawback of ADSDAQ is that it
has a low fill rate for the ad units. Therefore, most likely 30% – 60% of your
total impressions will be filled by ADSDAQ but the good thing is that ADSDAQ
allows you to use other ad programs in conjunction with its own without
breaking any rules. So for example, you can use Google AdSense as your backup
ad for the impressions that is not filled by ADSDAQ ad.
So using the data from the previous
example:
A site’s total daily page impressions
= 2000
ADSDAQ fills 50% of the total
impressions at $2 CPM = 2000@50% = 1000 = $2
Use AdSense ad for the remaining 50%
impressions @0.11% CTR = 1 click = $0.25
Total daily earnings = $2 + $0.25 =
$2.25 (roughly)
Total monthly earnings from that Ad
unit = $2.25 * 30 = $67.5 (roughly)!!
As you can see the total earnings from
that Ad unit is 4 times more than if you were only using PPC ad (e.g. Google
AdSense). This may not be true for all blogs though as it highly depends on the
type of traffic you get on your blog.
I would recommend getting an account
with them even if you do not use it right away as their entry requirements may
get harder later. I remember a few years ago when “Text Link Ads” first came
out, it was so easy to get accepted but then in the later years it got highly
populated and was extremely hard to get into. The scenario may have changed
since Google now penalizes any site using Text Link Ads though.
At the end
Here is the golden advice that you
have probably heard a million times already and I am going to tell you again…
write quality content, offer value to your readers and build up your blog
before you go chasing for the ad money. In addition, when you are approved, it
is a good idea not to plaster the ads everywhere on your blog...
This was today’s topic on how to
improve Make Money Online. I hope you enjoyed the topic.
0 التعليقات:
Post a Comment